For this real estate campaign, we took a very different approach to the industry norm. The property was an older, dated beachfront bach, high in value because of its location, but not the kind of home that could rely on polished interiors alone.

Rather than focusing on the building itself, we brought in a large family and created a nostalgic Kiwi summer holiday story around it. Through warm, cinematic scenes of family life by the beach, the video showcased the lifestyle, memories and potential the property offered.

The result added value beyond the physical home, helping buyers imagine the life they could create in such a special location.

My role on this project:

• Created the concept/story

• Pre-production and planning

• Solo Videographer on production

• Directed talent on set

• Edited the video and social media cut