Creative Video - Empty Nesters
For this campaign, we created a light-hearted video aimed at empty nesters, using humour and playful storytelling to explore the freedom that comes with having the home to yourself again. The film showcased the possibilities of designing and enjoying a space without having to work around the needs of a busy family home.
The result was a fun, memorable campaign that connected with its audience while highlighting how fun this stage of life can be.
My role on this project:
Conduct creative content development workshop with the marketing department
Create and pitch video concept
Scriptwriting
Pre-production and planning, including casting and talent management.
Director on set for film days - managing a crew of five
Editor of all versions of the video